As far as I've understood there is no working newsletter function in Umbraco 4(?) I'm thinking that perhaps it smarter to write a plugin/package that hooks up Umbraco to a "real" email marketing and newsletter tool. With real I mean a tool that can handle 50 000 subscribers or more, that can segment members, handles bounces, unsubscribes, faulty addresses and all that. Also it needs good tools for following up the results - real-time statistics and so on.
I've been playing around a bit with MailChimp and it's an impressive tool and they have an API that allows a skilled developer to connect MailChimp to a CMS, an e-commerce tool or a CRM tool.
Is there an ongoing discussion regarding email marketing and newsletter functionality in Umbraco? I'd love to hear what you guys are thinking. Using MailChimp is just a suggestion since it so happens that I'm looking at a project where we might want to connect MailChimp with Umbraco.
/Thomas Kahn
This is a companion discussion topic for the original entry at https://our.umbraco.com/forum/2508-newsletter-and-email-marketing-solution-plugin-for-mailchimp